B2B Content Marketing Trends to Shape Your Strategy in 2018 and Beyond - #infographic

B2B Content Marketing Trends to Shape Your Strategy in 2018 and Beyond - #infographic


Constant changes and improvements in the content marketing landscape have made it trickier for businesses keep up with it. Throughout the years, new technologies have pop upped,and more platforms were developed, which means that businesses should keep up with these changes and understand consumer behavior, too.

Consumers can now do their research and read up on reviews before availing a product, which can lead to tighter competitions among brands. As a business, you must work on pleasing your consumers and meeting their needs.

Brands should start optimizing their marketing strategies to keep up with the latest trends that will keep on coming their way by looking at the statistics of content marketing adoption, benefits of content marketing, consumer insights content creation, and distribution.

Fortunately, the infographic below does exactly that. By creating content marketing strategies, you’ll find out what will work for your consumers, where your buyers are active, which content you should publish, and where you should publish it.

The most popular channels for posting content are LinkedIn, Email, Twitter, and Facebook, so any of these is a good start in reaching out to your audience. The statistics in the infographic will show you the top formats they consume such as case studies, white papers, webinars, e-books, and third-party/analyst reports.

For all businesses out there, don’t stop looking for new ways to improve your strategy and always look outside the box. Learn to engage with your audience and understand how you can get their attention and build a relationship with them.

B2B Content Marketing Trends to Shape Your Strategy in 2018 and Beyond - #infographic

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