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Showing posts from July, 2016

Millennials and Your Website How to Make Your Domain a Magnet to Gen Y

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Millennials and Your Website How to Make Your Domain a Magnet to Gen Y

Millennials are often the punchline of a bad joke. The “Me Generation” is spoiled and entitled — the list of eye-rolling insults from older adults is virtually endless. But any company, group or political party that doesn't take this generation seriously is making a monumental mistake. Millennials, no matter what you think of them, are the largest eligible voting base in many developed and developing countries and now hold more purchasing power than any other generation. For better or worse, they are the future of the economy.

Millennials (also called Gen Y) also don't shop like their Gen X and Boomer predecessors:

• Millennials are less compelled by traditional advertising (less that one percent polled said an ad makes them trust a brand more, according to Forbes) • They spend more time reading reviews and researching products before buying • Change in wealth won't likely affect millennial buying habits (wh…

The State of Search Marketing 2016 [Infographic]

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The State of Search Marketing 2016 [Infographic]

Google recently announced that it handles at least 2 Trillion searches a year. This equates to 5.5 Billion searches per day, 228 Million search per hours and 63,000 searches per second.

But along with increasing frequency, what other ways has the behavior of search engine users changed? And is it now easier or more difficult for brands to rank on one of the Internet's most powerful and potent publicity platforms?

Lets find out.

Infographic courtesy of JBH marketingSmart Insights and Similarweb.
Key Takeaways:
1. Last year, mobile generated more traffic than desktop search on both Google and Yahoo, with Bing also upping its share. However, SimilarWeb has found that visit duration among mobile users is actually decreasing.

Furthermore, the way in which mobile users access search information immediately while on-the-go means they spend less time browsing results, visit fewer pages and bounce more frequently than those on desktop do.

2. Sever…

Crazy Things Happens in One Second of the Internet - infographic

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Crazy Things Happens in One Second of the Internet - infographic

Have you ever thought, “What is the importance of one second?” Doesn’t seem that important, right? You blink your eye and poof!! It’s gone. That’s true normally, but when it comes to the World Wide Web, one second is extremely crucial as a lot of crazy data flows through it in the blink of an eye. 

If the servers of Amazon, Flipkart or any other e-commerce giant stay down even for a second, it results in a loss of hundreds of thousands of dollars. 

Don’t believe it, here is a fact that’ll blow your mind. In 2014, Amazon’s site was down for a mere 49 minutes and the company lost $4.8 million. Crazy, right? 

So, now allow us to explain you the value of a second on Internet. Here are some crazy facts that will make you look at the tiniest measure of time in a new light:

• Amazon and eBay get approximately $3400 and $680 worth of transactions within a second. Also, Amazon ships around 35 items in a second 
• 2,488,887 e-mails get …

The State of Digital Marketing 2016 [Infographic]

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The State of Digital Marketing 2016 [Infographic]

This infographic from Smartinsights illustrates the importance of digital marketing to businesses today and the digital marketing techniques that marketers find most effective.


Source : http://www.digitalinformationworld.com/2016/07/infographic-what-works-best-in-digital-marketing-today.html

Is Marketing Technology Hurting More Than Helping? [Infographic]

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Is Marketing Technology Hurting More Than Helping? [Infographic]

Marketing technology is helping us do our jobs like never before. We can publish more targeted content to more specific audiences. We deliver messages during more opportune moments. And we better understand the impact of our programs.

In fact, marketing technology is helping so much that the number of solutions has grown from around 100 to over 3,800 in just five years.

But often when you solve one problem, you create a new one. Marketing technology is no exception.

Many of the digital marketing solutions we rely on demand a steady flow of fresh, high-quality content, stories and images. Because they aren’t connected to a common content source, and have unique content requirements, marketers are spending more and more of their precious time searching, formatting and distributing content to a growing number of platforms.

The situation isn’t likely to improve any time soon. The lifecycle of new marketing content keeps getting s…

SocialMedia Marketing Get More Likes On Facebook - infographic

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SocialMedia Marketing Get More Likes On Facebook - infographic

To build a successful fan base on Facebook you need to attract a relevant audience and build engaging content.

This infographic, created by Razorsocial, outlines some tools you can use to help you build that presence. Of course, you’ll probably only need one or two of the tools but it’s useful to know them all.

Advertising tools:
Investing in social media ads can be extremely effective these 4 tools can give you the extra boost you need.
Socialadstool.
Qwaya.
Adespresso.
Driftrock.

Image and video creation tools:
Images and videos drive more likes and shares which will help grow likes. Here are some content creation tools/mobile apps for social media marketers.
Lapseit.
Sloproapp.
Cinemagr.am
Canva.

Social Media Marketing Tips: How to Use Facebook Audience Insights to Unlock Buyer Personas [INFOGRAPHIC]

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Social Media Marketing Tips: How to Use Facebook Audience Insights to Unlock Buyer Personas [INFOGRAPHIC]

“Facebook Audience Insights can help you create a strong buyer persona using your established customer list, fans of your business, or a few simple details about your ideal customer. You can then use this data to create great products and services, improve the products and services you already offer, optimize your landing pages, tailor your content, create ad campaigns, and much more. Using buyer personas is a surefire way to help you improve customer retention and increase customer acquisition.”
The below infographic from Salesforce, takes a closer look at how businesses can use facebook to learn about their audiences and reach them more effectively.

Source : http://www.digitalinformationworld.com/2016/06/infographic-how-to-use-facebook-audience-insights-to-unlock-buyer-personas.html

How to Improve Your Business’s Email Marketing Efforts with Simple Design Solutions

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How to Improve Your Business’s Email Marketing Efforts with Simple Design Solutions

There is a lot of chatter about using heat map analysis on websites, however there is relatively little about using it to analyze marketing emails. Many companies spend a good chunk of their marketing budget on email marketing only to be underwhelmed by the results. There is often little to none actionable data that gives insights into what went wrong with the email marketing campaign. One way to get around this problem is by using heat map software to understand what people find engaging. Using this information you can then design your emails according to that knowledge to create more effective emails. 

Easy SMTP and EyeQuant recently teamed up to analyze a number of email marketing campaigns using specialized heat map software. They took a number of different campaigns and rated them based on three different factors. The three factors were a clarity score, an excitingness score and an attention map sco…

Top 8 Digital Marketing Myths [INFOGRAPHIC]

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Top 8 Digital Marketing Myths [INFOGRAPHIC]

Digital. Sounds so inviting, isn’t it? Digital Marketing and many sales people will raise their hand and ask “how does it work?” and start-up business owners saying “works like magic”, “the road to successful and cheap marketing” and critics frowning their forehead asserting that digital marketing is nothing but a click-bait method for the millennials. “False belief, when followed, is harmful.” 

This old adage has always been true. Living in a world that is full of people who practice trial-and-error in their daily business may have somehow believed in some of the notions that their ancestors have told them such as “customer is always right” or “customers only care about low prices”. Unfortunately, some business owners failed to realize that these ideas might actually cause for their business to fail. Though some myths were once true, it is the time itself that decides its validity.

Myths in business, especially in marketing have always been ra…

70+ useful and funny Google Now voice commands [INFOGRAPHIC]

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70+ useful and funny Google Now voice commands [INFOGRAPHIC]

Google Now has become a big part of the Android experience and will probably be even more prominent in future updates. For that reason, it’s about time to get familiar with all the possibilities Google Now has to offer.

Before we get into all the possible commands, you should know that you can access all your recorded ‘Okay Google” voice commands in your Google account’s audio history. While you’re playing around with new voice commands, your audio history will show the new voice snippets seconds after your phone’s Google Now gave you an answer. How to get the Okay Google commands workingObviously, your phone can’t perform any of the commands below as long as Google Now. To turn on the ‘Okay Google’ voice detection, go to your Settings > Google > Search & Now > Voice > “Okay Google detection”. You can also access those settings from your Google Now interface. Just swipe from the left side to bring in the menu an…